Blue Horizon Diagnostic

This is a FREE questionnaire created by yello-w consultancy & coaching using the CrowdSignal platform.

Created with over 25 years experience

Working with large UK brands on vision alignment and constantly reviewing the impact of communications to support an organisations strategic priorities.

15 - 20 minutes to complete

These initial 15 questions mirror our unique 'Multiple Mindset' across 10 specialist areas. Answers will be used to create an evaluation index score and will be mapped to one of three outcomes.

Find out more at yello-w.co.uk

Lets first of all get your key details *


Your email address *

Your organisation *

Name and web address, if one exists, would be helpful.

Your role within the organisation *

The following 15 questions are anchored around the themes of the Multiple Mindset.

By embracing the Multiple Mindset, organisations can build on the traditional tools and go beyond these to get to alignment. By creating habits to deliver impact and improve performance through coaching and behaviour change.

Foundational Clarity & Vision

1. How would you describe your organisation’s vision/purpose in one sentence? *

2. How often do you use this vision/purpose to prioritise and shape the direction of your organisation? *

Where 1 is not at all and 5 is always

Values & Culture

3. How would you describe the awareness and understanding of the values within your organisation? *

Please share your stated values, if you have them, in the comments below.

Strategic Alignment & Leadership

4. Where do you have alignment on vision / values and where needs more work within the organisation? *
Aligned Some alignment Mis-aligned Not applicable
Leadership team
Team leaders
Customer / stakeholder teams
Technical experts
Volunteers
Line Managers

Leadership team

Team leaders

Customer / stakeholder teams

Technical experts

Volunteers

Line Managers

5. When considering your strategic priorities for your organisation for the next 18/24 months, how clear are they? *

Where 1 is not clear just yet and 5 is we have a razor sharp focus on our priorities

6. When considering the strategic objectives for the next 18-24 months how embedded are they with..? *
Embedded (e.g. within objectives and prioritisation) Used as a guide but other priorities exist Only tactical goals matter Not applicable
Leadership team
Line Managers
Customer / Stakeholder teams
Senior Leaders
Shareholders
Trustees
Volunteers
Board Members
Suppliers
Operational leaders

Leadership team

Line Managers

Customer / Stakeholder teams

Senior Leaders

Shareholders

Trustees

Volunteers

Board Members

Suppliers

Operational leaders

7. Have you identified the stakeholders and/or audiences who are vital to meeting your strategic objectives? *

Where 1 is we are not clear yet and 5 is these are clear and work is in flight to meet our targets

8. How effective are you at reaching these stakeholders and /or audiences to deliver on your strategic objectives? *

Message Clarity & Consistency

9. How would you best describe the clarity and consistency of communications, both internal and external? * *

Communication approach & targeting

10. How would you rate your communications plan as being effective and having high impact versus time consuming and low impact? *

Choose a place on this grid that shows your current position based on the strategic priorities you are aiming to deliver. Whether that be effective and having a high impact on your organisation versus ineffective and low impact on your organisation with results not being seen

High Impact & Effective results Average impact & Average results Low impact & Results below where we should be
Core audience
Internal audience
Stakeholders/Suppliers etc

Core audience

Internal audience

Stakeholders/Suppliers etc

Channels & Execution

11. How would you rate your current ability to identify, target and deliver the right message for your stakeholders / teams / audiences? *

Where 1 is we don't prioritise this and 5 is we do this all the time

Processes, Skills & Experience

12. Who is responsible for coordinating delivery of communications, event and/or partnership activity? *

Measurement systems

13. How would you rate your organisation and the measurement of key performance metrics? *

Where 1 is we track performance now and again currently and 5 we have a regular process and dashboard

Barriers, Perceptions, & Impact

14. How would you rate your reputation externally? *

Where 1 is we are not well known or well regarded and 5 is we are trusted to do what we need to do

15. Where would you place your ambition today for making alignment happen? *

Where 1 is we still have a lot of operational work to do and 5 is we are ready to bring alignment and impact

That is the conclusion of the 15 questions. So what next?

There are three outcomes which your answers will determine.

Thank you for taking the time to complete this diagnostic questionnaire. We will be in touch.

Your name and email address from this survey, will be used solely for the purpose for which you provided them, in full compliance with UK data protection laws.

We’ll only use the information you provide here to create and send your personalised diagnostic report. Any information you provide is used in full compliance with UK data protection laws.

Created at Crowdsignal.com